A Study Of The Application Of Relational Marketing In XLF Corporation

As an important branch of marketing management, relational marketing gets a wide application in modern economic society, esp. its concept of relation and relation chain plays an important role in enterprise's operation, and it is valuable through build mutual benefit relation between two parties.XLF Corporation took the established brand polyester production enterprise, in the profession high speed development, the technical fast progress, produced can serious surplus today fall into the region which continuously lost money. The company implements a series of strategies to turn losses into profit. The Relational Marketing had taken a part is inducted applies to aspect and so on internal construction, customer relations processing, public relation processing.This article rests on the elementary theory of Relational Marketing. The Relational Marketing basic concept and theory, the foundation of basic application model and the movement principle are been introduced. Through analyzes the industrial present situation and the development tendency as well as enterprise's management strategy which XLF Corporation locates, the difficult position which the union enterprise faces, analyzed XLF Corporation to implement the relational marketing the necessity and the application in present situation. The whole application process of relational marketing including the compatible analysis, the relations recognize, the database creation, how the overall plan establishment as well as the self-criticism track feedback system. Through promulgates in this company's application the marketing basic application process and the essential factor is showed.