A Study On The Construction Of Oil & Chemical Products Marketing System Of Shenhua Group

Energy source is the substance base of the development of the economy and society. With the development of the china economy and the fleetly going up of the energy demands during these years, the energy problem is becoming the bottle-neck of the feazing the nation's economy development. It is a fateful strategic task for the development of China's economy and society that our country should Increase the energy supply,guarantee the energy safety,protect the environment and promote the sustainable development of the economy and society.The lack of the oil & gas and the affluence of coal are the basic characteristic of the China's energy structure. It is the energy structure that determines the impartment status for coal converting. To develop the making coal oil and coal chemical will be pluralistic for China's energy and improve the safety operation of the nation's economy. The SHENHUA group is responsible for the strategic safety about country's energy, which ploughs giant capitals into pushing R&D and industrialization about making coal oil and the coal chemical. The product based on the coal will be on sale quickly. It is urge that constructing the SHENHUA distribution for making coal oil and coal chemicals and forming the reasonable layout of the energy transportation and supply channel.Based on the theory about the modern marketing,logistic and supply chain management and core-competence theory, using the theoretical study and case analysis, this article analyses the actuality of the SHENHUA group making coal oil and coal chemicals, discuss the compete situation of the SHENHUA group's oil&chemicals.This thesis also sets up the math model for researching the goal market layout and constructs the oil&chemicals marketing system of the SHENHUA group. At last, the frame for logistic pattern of the oil&chemicals has been put forward.