The CRM Study Of Bank Of China. Xi An Drum Tower Sub Branch

The aim for bank to apply customer relationship management is to improve the capability of whole service and to set up long term relationship with customers so as to maximize profit. We can sum the stratagem of business/sales up as setting up relation, maintaining relation and improve relation, or it can be expressed as attracting customers,retaining customers and upgrading customer.This article firstly includes the theory, concept and application of customer relationship management. Then, the inner and outer environment and new developing strategy have been analyzed. Then, the status quo of customer relationship management has been analyzed in XADT. Thorough analyzing, The paper points out the major problems that exist in the CRM are: the traditional service theory, the market fell, the absurd process, incomplete client manager management of system. In the end, I have made some reasonable suggestion in order to make XADT business advance.Integration of theory with practice, the improvement measure above-mentioned has realistic guidance meaning for Bank Of China Xi An Drum Tower Sub Branch to improve its CRM system, it has also reference role for other the CRM of bank...