The Study Of Competition Strategy Of Sino-French Co. Ltd.

The article consists of six major sections. First of all, the background, the purpose and the basic concept of the article have been laid out. In the second chapter, the relevant theoretical foundation has been expatiated. In the third chapter, analysis of business environment shows the investment opportunity as well as the potential risk in the current market. The fourth chapter goes into depth of the company's marketing strategies, evaluating the reasons behind the present difficulties, especially about company's advantages and disadvantages. The fifth chapter brings forward the project of marketing strategies, namely marketing concept, product positioning, brand development and marketing strategy are covered to demonstrate the purpose of this article. The sixth chapter introduces some related problems which should be paid attention to while the project is implemented. Lastly is the conclusion of this article.The main conclusion is that the main business of the cities'water supply would permanently exist as a kind of environmental service industry. In a short period, the main business might be manufactuer and equipments industry. But with the deep reform of the industrial policy, the rate of the forms in the water supply business would be reversed, the service industry would be the main business. So the water enterprises should choose the service business as their main business. And the competitive strategies should be different in different cities and regions. The relative strategic decisions also should considered the fast changes of the market and the environment.