Study On IRM In Shandong Listed Company

Investor Relationship Management(IRM) is quite popular in capital market in developed countries of which United States is the representative. Stock listed companies treat IRM as one of the important measures of enterprise recognition promotion. IRM has been developing into one of practical science among management theory. IRM came into China a little later. More and more stock listed companies, investors and medium had their eyes on IRM and realized its importance since regulatory bodies and SEC promoted IRM through issuing related legislations, especially right after the reform of shareholder structure of listed companies in 2005, which is the strong base of speedy development of IRM in China.The article made intensive investigation of necessity and feasibility for Shandong listed companies through illustration of IRM's origin, development process and latest situation in domestic and overseas together with present situation of practice of IRM among Shandong Stock Market and stock listed companies. Simultaneously the article evaluated the general level of IRM among Shandong listed companies. Feasible and promotional methods were raised based on the present situation of IRM among Shandong listed companies which will certainly build up favorable investing environments. Finally the article put forward several operative recommendations regarding the IRM in Shandong listed companies.IRM is sustaining action of strategy management for listed companies with effective communication as its nucleus. Active information disclosure is its behavior, aiming at realizing enterprises' relative value maximizing, optimizing capital-raising environments, reducing cost of raising capital and accumulating enterprises' reputation. Effective IRM is also one important way to construct shareholder culture. Effective IRM is not only favorable for promoting market reputation of listed companies, protecting investors' benefits and achieving maximum of respective benefits, but for strengthening investing confidence in capital market and promoting its virtuous and healthy development.