Inspiration Of Direct Selling For SMEs Take Qingdao Dayrich Foods Co.Lid For Example

With the rapid development of China's manufacturing industry, the diversification of marketing chanel has become a trend. As the most ancient and active way of Marketing, direct selling will take an important Position in china.SMEs is one of the great forces to promote China's domestic economy development. It plays important roles in many fields, such as economic prosperity, technological innovation and employment, etc. China is a big SMEs country, but not a strong country. The development of Chinese SMEs are facing many difficulties, weak marketing channels is a major aspect. Owing to these factors, SMEs market competitiveness had constrained and ultimately bate its growth. With the establishment and improvement of the market economic system of our country, the intense market competition and powerful internet technical innovation make the marketing channel become more important and channel environment become more complicated and diversiform. Traditional distribution channels pattern had greatly changed. SMEs are faced with new opportunities as well as serious challenges. Our enterprises must make timely adjustments to the market strategy based on changes in the internal and external environment, channels innovation is one of them. Integrated with its own characteristics and channel development trends, SMEs must be active to use environmental opportunity to change its channel strategies. According to this background, my research on SME channel strategy innovation in light of specific practice is not only of great theoretical significance, but a more urgent and practical sense.This issue picked "direct selling" to Chinese SMEs as research object and then try to explain the reason why the SMEs should take this mode. The article divides in to six parts totally.The chapter one is introduction, including the research intention and background.The second chapter has introduced the basic theory of direct commerceThe third chapter has analyzed basic knowledge of the concept, function, feature and channel relations with some introduction on the background of direct commerce mode and the advantages of this mode. And distinguishing the concepts related with direct commerce.The following is the key part of the paper. The fourth chapter has provided the definationg of Chinese SMEs firstly.This chapter makes a whole and systemic study in the differences between the direct mode and the traditional mode, And then, analyzing the possibility SMEs take the direct commerce.After that, the fifth part is the most important section. You can not only find theory descriptions but also enjoy practical methods and bright examples in this article. The fifth part focuses on the exploration of the practical modes appropriate for SMEs. Finally, based on case study to success story of direct selling mode applied in SMEs.The article have advised the SMEs.In the end, this part make a conclusion for the article. And to explain the core of this article is to clarify how Chinese SMEs take the direct commerce.In a word I hope this research can do slightly help for our SME development.