| With the rapid development of China's economy, in national laws, norms and regulations, the registration of the accounting profession have enjoyed great development, audit services in economic development more and more important position. However, over the past decade domestic enterprises listed on the adoption of accounting fraud incidents occur frequently, our independent auditors the problems the market is gradually come out. The existence of these issues have serious impact on the audit of the healthy and rapid development of industry. Studies have shown that a number of issues mentioned above are involved in the audit market competition itself. In accordance with the theory of industrial organization point of view of the Harvard School, the basic theory of industrial organization analysis is carried out in accordance with the SCP Policy. Therefore, the market structure is the analysis of market competition, product quality, and performance issues such as the breakthrough point. Abroad, as early as in 1967, Zeff and Fossum began to study the structure of the audit market. After, the government supervision departments and scholars to this field of research has been very concerned about. However, the audit market in the face of domestic problems, we can not copy the old model,and we have to move forward. Only by actively exploring and summing up the law and constantly innovate in order to explore for new road to China's national conditions. Domestic market structure on the audit of the research has been of great importance to many scholars,but most of these studies focused on before 2004. Internal audit in recent years whether the market structure changes and the possible consequences of what, is still a worthy research and concern. In this paper, the audit market structure of China as the research object.In previous studies, based on the audit of the basic elements of market structure to conduct in-depth analysis, to demonstrate of China's audit market competition stage;discuss what is ideal to explore the audit market structure, as well as its characteristics;make it clear of China's audit market model of structural adjustment. On this basis, to propose restructuring of China's audit market recommendations. In addition to the introduction and conclusion of this paper is divided into the following four chapters:The first chapter is a theoretical analysis and literature review. This chapter first audit of the audit market and the concept of the market structure defined,at the conclusion of previous studies in this regard on the basis of the redefinition of the audit market and the meaning of the audit market structure, discussed and analysed of the characteristics of the audit market: With service-oriented market, product quality is not easy to identify, information asymmetry and limited features such as marketing tool. Finally, the Review and Commentary on the audit market structure literature. Through an understanding of domestic and foreign scholars at different stages of their audit market concentration, product differentiation barriers to entry and inspection, etc., put forward the idea of this study.Chapter II is competitive - the audit of the status of the market structure. The main industries in this chapter is based on economic theory, market concentration from the audit, the audit market, product differentiation and barriers to entry accounting firm analysis of three aspects of the current market structure of China's auditing features. Audit market concentration in the measurement index, the adoption of the 2004 - 2007 A stock market data audit, from both static and dynamic aspects of measurement. Audit market structure of the constituent elements of the analysis showed that the current audit market concentration in China is low, product differentiation was not obvious, the lower barriers to entry, China's audit market, with obvious features of competitive market structure.Chapter III is the oligopoly type - the audit of the target market model of structural adjustment.Auditors from the construction of an oligopoly market-based principles, advantages and should pay attention to three aspects of the problem of analysis of the current economic conditions of our audit of the development direction of the market structure. Competitive market structure of the audit there are many defects in this kind of market structure, competition among firms is too intense, resulting in reduced efficiency audit, audit services can not meet the requirements of this particular market. This has increased the market structure of listed companies of Certified Public Accountants and the imbalance in the relationship between audit and endanger the independence of the audit, thereby restricting the improvement of audit quality. Therefore, the current audit market structure does not meet the requirements of the audit market. Products based on the quality of audit and non-specificity, and structure-based audit oligopoly market structure is very necessary. To cultivate in our type of audit oligopoly market structure, firms can not simply rely on their own efforts, in large part to rely on the authority of government departments to achieve. In order to speed up the restructuring of the audit market, the effect of government regulation has to use its own strength and the market "two-pronged", faster and better breed type oligopoly market structure, to create a competitive international by.Chapter IV is the market structure adjustment of China's audit recommendations.This article holds that nurture oligopoly market structure-based audit should be focused on the following working: First of all, in the Government's promotion and the role of market mechanisms to encourage strong internal cooperation between the accounting firm to audit the industry concentration of the stock market with its services to adapt the degree of concentration; Secondly, it is necessary to perfect the mechanism of market entry, so that the size and the number of firms and the economy adapt to the total; at the same time, correctly handle the large and small by the relationship between fair treatment by local and internationally to ensure that the audit market structure in a healthy way as soon as possible to the oligopoly model evolution.In this paper, the use of industrial economics theory to analyze the issue of audit market structure is conducive to further deepen the understanding of the phenomenon of the audit. In practice, the national research tended to be concentrated in 2004. This article focuses on research in 2004, the hope that the results of these studies through a better understanding of the current situation of China's audit market competition stage, and to explore the structure of the ideal characteristics of the audit market, and put forward a sound development of China's audit market response so a contribution. |
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