Studies On The Marketing Strategies Of Rabies Vaccine Product Of Midi Pharmaceutical

The products market of Preventive biological is a constantly perfected and sophisticated market, which shows Chinese characteristics. It experiences the change from the planned production and the planned supply without marketing to market economy. Biology vaccine is the most cutting-edge pharmaceutical industry with the high-growthest segments of the field edge. With the perfect of vaccine market, the vaccine industry's golden age is coming.The regulation on management of the currency and prevent about the vaccine was published and carried out on June in 2005, which changed the original pattern in our country and promoted the vaccine really to the market. The change of marketing channels breaks through its supply under control of country, allowing the vaccine enterprises of bulk sale to carry on, and its currency channels was broadening. The new marketing environment requests Midi to adjust the marketing strategies to adapt the change of market environment. This article devotes in more handle and practical marketing strategies of Midi according to the actual sale want of Jilin Midi Limited Company. That will provide scientific reference to decision for the sale of vaccine and marketing manages of domestic vaccine companies.The article summarized the main idea and logic of the contributor in the field, which links up the condition at present to analyze the production, competition and the marketing strategies, in order to sort out its theory of its marketing idea to consider and design of rabies vaccine Midi Company Pharmaceutical Product marketing strategy under the base of reality, sales of rabies vaccine for the company to provide more scientific decision-making reference. With various of the ramparts clearing up and anticipation of following display, the author hope that the article show the helpful angle of view to settle above questions, at the same time the marketing and management of the internal vaccine enterprises for reference was brought up.The first Chapter summarizes the characteristic about the enterprises of Midi company medicine and the marketing characteristics. Midi company medicine from the analysis of the status quo of the enterprise, vaccines Product characteristics and marketing characteristics of rabies vaccine to start, summed up its technical update quickly, many manufacturers, competition, uneven quality, lack of price elasticity of demand, high margin Features as well as strict government regulation, consumers passive selectivity, high trade barriers, clients are unique, the special nature of the industry, products used in the marketing of regional and seasonal characteristics, which will establish foundation for the following research.The Chapter II is mainly about the analysis of the marketing environment and the status. With the government giving support to the enterprises, the related departments are watching over strongly, and bring up the mostly demands to the quality of production and conditions of transportation. The slump of economy effects trade of vaccine. But the government takes the measures to the slump. The article analyzes the whole trade of production capability and marketing strategy of the participants, which analyzes the superiority, inferiority, opportunity and threatens from technology, quality, and marketing strategy. Midi makes use of the marketing strategies, channel division and same seller of its parent company in freezing and drying, reduces the poison, live chicken pox vaccine. But the sale of chicken pox than rabies vaccine has difference in promoted ways, choice of dealer, season cycle and so on. So we should design its marketing strategies on the promotional characteristics of rabies vaccine through target-oriented analysis.The Chapter III analyzes integrate the extent of rich and poor, incidence of a disease and geography, in order to control the characters of marketing. At present, the convention capacity in the domestic market is approximately 9,400,000, which is rising by 2% growth yearly. In the market the massive rabies vaccine is produced through spinner flask technology. If this technology should be stopped, the market demand of the rabies vaccine of our company would enlarge. According to actual needs of the sale elaborated the markets segmentation of the Medina of rabies vaccine, the target market and market positioning rabies vaccine, which is abased for next marketing strategy.In the Chapter IV, the appropriate and manipulated strategy of product, channel, pricing and brand are designed with midi's own development. As vaccine enterprises, much more measures are adopted about the differentiation strategies, new production exploitation and production's life cycle etc. the promotion measures are established according to different consumers and region, optimizing the production and marketing channels and so on. The promotion strategies prior to other regions are provided for those immune regions before being exposed. The selling point of the given vaccine is increased by the means of refrigeration packing, quality assurance card and so on. At the same time, the reasonable different demands of consumers are met though the mobile vaccine inoculated vehicle by the department of disease control. Two parallel ways of sell are used to optimize production distribution channells: First, the brand is promoted with the aid of specialized distributors, with the price unified and the market and channels standardized, which will make our products in the whole vaccine market, increasing the influence of marketing and the cognition of consumers. Second, the own marketing teams are set up, and the sales network is established, to build the close, good, stable terminal foundation for making a strong market one by one. Because competes needs to establish the varied brand value, which holds customer's some mental resources, quickly sets up fast brand of"the domestically produced most high quality rabies vaccine"The price should be decided according to the consumers, not only the cost and profit. The perfect brand strategy, promote the quality, achieve Mai produces to Mai the quality.In the Chapter V, the guarantee about the combination marketing strategy of Midi Company is induced. According to Robbins's"organization-shaped for the study", the guarantee about the combination marketing strategy is perfected, through bettering the guarantee system of optimization, funding, personnel, product quality assurance and after-sales service.I implemented the rabies vaccine marketing strategy of Midi Company. Reference to the theory Robbins of "organization-shaped for the study",å'Œthe optimization of system of the security, funding, personnel, product quality assurance, after-sales service, etc. We improved the marketing mix strategy of Midi Company for implementation the marketing strategy 0f Products rabies vaccine.Midi should establish the reasonable strategies of productions, fixed price and brands by increasing former marketing strategies and smoothing the marketing channels, which could stand superiority and be well-known by virtue of top grade and suitable marketing strategies. Above all should make it being the basement of study, pilot plant test and produce. We will utilize vaccine as a weapon to opposing to the disease, which is benefit to Human.