| With the promotion of market-oriented interest rate reform, the floating scope of rural credit cooperatives's lending interest rates is continued being expand, loan pricing has gradually become an important part of operational and management for rural credit cooperatives. As the current's rate model of "a peak floating" is too simple, building a science loan pricing model to develop a reasonable lending rates can help rural credit cooperatives to enhance its economic function and optimizing the allocation of resources throug financial services,it can also reduce loan risks and non-performing loans of rural credit cooperatives, and can increase revenue of rural credit cooperatives too, Science loan pricing has great significance to rural credit cooperatives not only it can let rural credit cooperatives operating out of Loss situation ,but also can promoting the development of rural economy.This paper first introduced macro-rate decision theory of Marxism, classical Cairns and neo-classical, expounded micro-bullish asset pricing model such as the capital asset pricing model, multi-factor arbitrage pricing model and Black-Scholes option pricing model, analyzed the advantages and shortcomings of the three mature Commercial bank loans pricing model. Following recalled the lending rate decisions of reform process of rural credit cooperatives ,giving an introduction to the existing loan pricing management system and pricing model, made an analysis on the characteristics of the operation and management and its impact on pricing loans, identified the Issues in current loan pricing decision.Then poit out the objectives and principles on the pricing of loans in rural credit cooperatives , using credit transactions model to analyze factors in rural credit cooperatives' loan pricing decision, by internal credit rating (IRB) core technology to determine the risk premium rate ,with The weighted of average cost on history and marginal fund to determine the cost of funds rate, using operating cost method to determine the rate of operating costs, throngh the concept of economic capital to determine the objectives of profitability, considering cost control, membership benefits and monetary policy to determine the comprehensive adjustment points, the lending rate of rural credit cooperatives is obtained at last.With specific examples, we demonstrating the practical application process based on the new loan pricing modelconstructed above, by changing the probability of default to loans ,we testing sensitivity of risk changes to lending rates. Finally,we give same advices on the impliment of inner and outer aspects in loan pricing. |