Research On The People's Fatigue About Advertising Information

As the production of the Commodity economy, advertisement plays an important role in it. Advertisement services for the Commodity economy and creates miracles one after another. For the advertisers, ad is indispensable. But in ad audience'position, the view may be different.With the developing of the Commodity economy, the information including ad information becomes more and more, but the ad audiences'ability of accepting ad information is dropping. People don't like the advertisements and don't want to see them. To accept the advertisement's advice and buy the production is a real difficult thing. So, People's Fatigue about Advertising Information is beginning.People's Fatigue about Advertising Information is a new concept. In the process of the information's spreading, people's attention become more and weak because of the huge information's stimulation. People can't and don't like to choice the information which is useful for themselves, so the affinity between the ads and people drops. That will make people fell tired not only in the psychological but also in the physiological. This Phenomenon is very popular, but it has different degree because of people's different age, different gender, different revenue, and different education.At present, people who have fatigue about advertising information may have no patience to see the ads, and they don't believe them. When the ads appear, people will escape from them immediately. So, the effect of advertisement is drop. If the advertisers want to get the same effect, the must pay more money than before. The media's advertising, the communication of other information and the reputation of famous brand will be affect. People's behavior will be affect, too. People's Fatigue about Advertising Information can make great harm and the ad audiences, advertisers and media should do something to find the best solution. In order to solute this problem we should raise the people's attention to the ads and make the ads readability. We should focus on the ads'integration and pay more attention to the schedule of advertisement. In a long time, people aware of the dropping of advertising effectiveness, but didn't realize the People's Fatigue about Advertising Information. This article makes a new concept and it's an innovation in the theory about ad. And it's also useful for the advertising industry.