A Study On The Core Competence Of QuanZhou Post

Quanzhou Post is a subsidiary of Fujian Chain Post Corporation and its reformation is very important. Concerning the problem coming about during its marketization, this paper discussed the development strategy and core competence. And it will be helpful for the further reformation and development of the post system. This paper applies the classic theory and case-study method. First, the paper stated the definition and character of core competence, the relationship between core competence and corporate strategy and reorganization of core competence. Then the history of Quanzhou Post and the operation achievement from 2005 to 2007 are introduced. All the problem of its operation derived from the inadequate recognition of core competence. Using value chain analysis, customer contribution analysis and the character of core competence, the core competences of Quanzhou Post are recognized and validated. This paper put forward core competence from its powerful network resources and brand. Third, with analysis of its competition advantage and environment, a competition strategy of Quanzhou Post is carried out which is changing from low cost to differentiation. The differentiation strategy is then matched with its core competence. The development of new competence is important. Finally, promotion of core competence, further organization reformation, management and technology foster are three important aspects when operating the differentiation strategy. The conclusion is useful for the further discussion of its strategy and the changing market. And the conclusion is also valuable for the further reformation and development of Quanzhou Post.