Research On Marketing Strategy Of 3G Service For ShenZhen Branch Of CTC

As the closing with the telecom trade reformation, it is inevitable that the 3G mobile licenses will be put out. The mobile Service is the most important part of the telecom trade in the future. Nowadays, both of the GPRS service of CMC and the CDMA-1X service of UNICOM are belong to 2.5G. The native telecom operators CTC and CNC are waiting for the third or the fourth license now.Furthermore, more and more oversea operators come into the mobile market and the Value-Added Service. The competition between them on the mobile market will be more intensely then. As for ShenZhen branch of CTC, the great significance is that it can come into the mobile market.This paper discussed on the enter marketing and the spread marketing on the 3G service, based on the 3G characteristics, the mobile service characteristics, the telecom trade tendency and their present status, by the analysis of their SWOT, by the analysis of STP and marketing 4C theory, by the analysis of their target market etc.There are three parts of the main content on this paper. Firstly, this paper analysed the economy environment and the market status of the mobile service. Then, based on the market status this paper chose the target market local at the family clients, the urban nobles, the pragmatic people and the new youth who are running the popular. Secondly, this paper analysed the market and the services positioning. Then, made the marketing strategy and the profit model "fixed phone service + ADSL service + information service + cooperation". Finally, this paper studied the implement of marketing strategy.