Research On Marketing Chancels Of H Vegetable Seed Company

How to establish marketing channels strategy and which form of marketing channel structure should be select, both affect the sales of a company directly. The key point is that the marketing channels strategy should match the whole marketing strategy harmoniously. The main mission of marketing channels management is to insure achieves the sales task. Marketing channels management include, products management, pricing management, promotion management, logistic management, the motivation and evaluation of channel members.H Company is the first foreign vegetable seed company in the world which invested in Chinese mainland market. After systematically analyzing the feature of vegetable seed products, the trait of vegetable seed market, environment condition, the character of potential channel members and company's sources condition, designed a new marketing channels structure system in Chinese mainland vegetable seed market. And it managed the marketing channels with special management notion. These all worth learning from for native seed companies, but there are still some problems with H Company's marketing channels. This article will simply introduce the marketing channels strategy of Chinese mainland vegetable seed companies firstly, and then focus on the introduction and analysis of H Company's marketing channels, finally analysis the problems and put forward the advice.The article consists of four chapters. The first chapter provides an overview of basic marketing channel theories; the second chapter simply introduces the marketing channels of all Chinese mainland vegetable seed companies; the third chapter focuses on the introduction and analysis of H company's marketing channels strategy; the forth chapter analyses the shortcoming of H company's marketing channels and puts forward the opinion and advice.