Research In Marketing Strategy Of Inflatable Plastic Toys In PRD

The author first expounded the features of inflatable plastic toy products and characteristics of the PRD enterprises. Then he use contrast, analysis of changes in cost and profit, review of the shortcoming of internal management and some wrong understanding on menagement. Also, through the analysis of the company's mode of operation which is as the typical plastic inflatable toy business on the Pearl River Delta region, he pointed out the distribution of profits on the commercialization of their products is unreasonable. And he listed a number of important external factors of a plastic inflatable toy industry, described the far-reaching implications about these factors on the survival and development of enterprises.Through the understanding and analysis of three aspects on the internal management, competition among enterprises and trade environment, the author made a scientific thesis on the survival status of inflatable plastic toy business of the Pearl River Delta region at this stage: It is that the inflatable plastic toy companies And the industry of PRD faces a critical period of life or death. Enterprises are very difficult to survive., who just do for only processing fees to make the way as before.According to their reality, the industry enterprises need to do self-designation, a part of enterprises will be eliminated out by market or themselves, and on the other hand, some enterprises through its own efforts to change their management methods and inter-enterprise cooperation and embark on more promising future.Enterprises need to change the single competing mode that many manufacturers wait for an order and compete just by low-price. They should change from passive to active, build independent R & D institutions to R & D products, register their own product brands. The industry association (Union) should be established among enterprises.so that they can do common procurement and collaborative production to reduce costs,to maintain profits and to reduce risk.In addition, the author made a number of specific proposals from the brand strategy to the role of the plastic inflatable toy companies. The author hopes that his study on the reality and possible solution of inflatable plastic toy business and industry of RPD, can give some help and reference to those enterprises who are pondering the advance and retreat. The author hope that the industry can be sustained steady increase in health development.