Research On Evaluation Of Service Quality On Rural Highways

With the rural highway in the social, economic and cultural also playing an increasingly important role in the 16th National Party Congress put forward a comprehensive well-off society objective of the struggle for the total road traffic in the development and the development dimension must be raised to higher The level of the road network as an important component of the rural highway building in a direct bearing on the overall development of road traffic levels. On the other hand, poor rural road maintenance and related support services in rural areas caused by the lower road traffic situation in rural areas far can not meet the socio-economic development, rural road services of poor quality. Construction and management of road development are the means, is the service road development. Only a strong sense of service, with service concept to guide the operation and management of rural roads, in order to provide users with safe, convenient, economic and comfortable services, rural roads can be achieved healthy and sustainable development.Service Quality Management is the basic link, is to understand user needs, search for service deficiencies, and improve the quality of service an effective way. In this context, study the essence of the rural road services, the establishment of rural highway service quality evaluation system on it is particularly important. This study includes three aspects:(1) rural road services theoretical research. According to the definition and characteristics of rural road transport services identified the concept of rural roads, rural roads detailed analysis of the characteristics of rural road services on the cost of production and consumption costs. Analysis of user needs in rural properties and on the basis of factors determine the quality of rural road services concept, detailed analysis of rural highway quality of service elements and characteristics.(2) rural highway service quality evaluation studies. According to evaluation of the quality of services and quality of service characteristics of rural roads to rural highway service quality evaluation framework. DELPHI use of fuzzy quality of the establishment of an objective evaluation index system, improve the use of the FAHP calculated index weight, by the standards of evaluation index, the establishment of a comprehensive index evaluation model. Analysis of user expectations, the user perceived quality, customer satisfaction, customer loyalty meaning of the quality of services to rural highway user satisfaction evaluation model. Logo design variables and the corresponding scale questionnaire, verification of the proposed structural equation analysis.(3) examples of analysis and conclusions. Use of objective quality and user-aware quality evaluation system for calculating the rural road network Urumqi, the comprehensive quality of service. Analysis of rural highway verify the quality of service customer satisfaction model to calculate variable coefficient between the role of the path. Brief analysis of users of user-aware of the difference in impact. Finally, the future direction of the work.