Study On The Flexible Strategy Based On Enterprise Wide Risk Management

Since the 1990s, with the fast development of technology and information, the environments that enterprises face have changed extremely. The speed of changes, mean-while, is faster and faster. Faced with increasingly uncertain environment and dynamic competitive pressure, the creating-future characteristics of the flexible strategy will become the basic strategic choice for enterprises of the 21st century under uncertain environment.Compared to the traditional strategic, flexible strategy is facing a more uncertain environment, put more emphases on the implementation of strategy changes, so it's facing a greater, more and more difficult to manage risk. Flexible strategy from the formation, the choice and the implementation to the control of the flexible strategy all are subjected to the capability of the enterprise risk management. Therefore, a sound risk management strategy plays a vital role in the successful implementation of flexible strategic. After crawling on the large volume of data, the author find the study of flexible strategy mainly focus on how to create the future, but fewer focus on how to deal with the risk. When concerned the relations between flexible strategy and business risk, the flexible strategic thinking and method are usually as guiding ideology and methods of risk management. Therefore it has not yet been discussed comprehensively and systematically that how to control the enterprise risk about the flexible strategy. This article is trying to deal flexible strategy with comprehensive risk management method, which is the power immune system of business enterprise and is widely used, and give the theoretical and methodological support for the smooth implementation of flexible strategy.As the core of flexible strategy is dealing with the unknown future and involves too many factors, it can not be accurately forecast. This means that it is no longer possible to separate the formation and implementation of the strategy in the confusion and competitive environment when taking advantage of opportunities and avoiding risks. In this paper, the author proposed the integration model of the flexible strategy and comprehensive risk management strategy. This integration model of flexible strategies addresses the construction of a comprehensive risk management system, which is"embed"in each stage of a flexible strategy, and makes sure each stage smoothly work.First of all, this article gives the formation of flexible strategy from many aspects, then from a comprehensive risk management point of view, presents the options of comprehensive risk management of flexible strategy, and then discussed the implementation of flexible strategy and introduced how to evaluate and control flexible strategy by using strategic options thinking method. Finally, this article interprets the continuous integration process of the above steps.