Empirical Study On The Relation Between Financial Factor And The Fund Investor's Buy Behavior

Along with our country fund market unceasing growing and stronger, the fund scale expands day by day and the fund investor's quantity also increases day by day. The fund as the important financial instruments in money market has the positive function to develop the capital market and expand investor's investment channel. The problems that how the fund investors carry on the choice investment to the fund, as well as by which fund finance factor the fund investor'behavior was influenced in the choice investment process were received the widespread attention. Therefore, the subject about the investor's buy behavior was taken as the research direction in the article.The open style stock fund investor's buy behavior is mainly refers to the process that the fund investor carries on the analysis to each kind of fund and so choice the fund which has the most value and could be satisfied with the investor's investing goal to buy. During this process, many internal and external factors, including the fund investor own investment idea, the fund external market environment factors and the fund internal characteristic factors, influence the fund investor's buy behavior. Moreover along with fund market unceasing development, fund investors will be unceasing mature and their behaviors will be more rational, and the financial information about fund will be more perfect. Therefore in the fund investment process, the fund finance information will more and more influence the buy behavior of the rational fund investor who depend the information to choice invest. To strengthen the research about the fund investment theory and the relationship between the fund investor's buy behavior and the factor influencing the investor's investment choice direction has much and very important reference value to protect the fund investor benefit and to promote the investment efficiency.This article firstly used the standard research technique to research the theory which could influence the fund investor's buy behavior; then analyzed the relevance with the influence key factor and the buy behavior with the real diagnosis method, and found out the essential financial factors which could influence the fund investor's buy behavior and their relativity; finally, this article put forward the constructive proposal for the related subject of investment based on above it.