Market Plight And Countermeasures Analysis Of "Little Hardware" In Long Shui Town

Metal industry "hardware, the industry," said. After years of development, China has become the world's metal manufacturing output groping around in the metal industry development, has been formed with some influential professional market and the metal base. Part of the market has matured to form a production base for Southeast metal industry supply chain, Zhejiang Yongkang "Home of Chinese hardware", the Guangdong Sands, "the China daily hardware origin", Guangdong Yangjiang "China insufficiently protected cutting production base" more than 20 large-scale professional production base. These large base metal markets and, in their own geographical advantages and characteristics of the development, and continually break the market plight of a unique and base metal markets.Longshui hardware, located in western China - the Dazu County, Chongqing Municipality Lung Township, Lung water metals industry has a long, large-scale, it was Dazu County Zhi, Lung water "hardware" Late Tang arms from self-sufficiency in the production end of the Qing dynasty Lung water ironware 18 firms, Guangxu 1889 formed ironware professional market , the years that went out of business and then intermittent production of firearms and metal enterprises increased after the liberation of key producing areas throughout the country, Dazu as "Home of hardware", and Beijing Wang Mazi, Hangzhou Zhang enjoying a status similar to Koizumi insufficiently protected cutting, and in 2005 was awarded the "hardware capital of western China" title. Lung water metals have clear comparative advantages and glorious history.Longshui "hardware" study and related information analysis, the authors study in the past, such as product quality based on the more systematic analysis of metal found Lung water already facing declining relative position, product problems Obviously, the narrow ideology, industry development disorder, professional construction inadequate, desalination brand gradually lost, and other development and its impact on the survival of integrated difficulties, and professional town building, strategic management theory and ideology as a tool for the analysis of metal-water plight of the produce market theory causes of the problem and the first system to put more into planning for the sector, industrial upgrading, invisible market, special color economic, professional building, brand promotion, and other six areas to explore and suggest. The author proposed for the first time metal-water industrial development and the need for overall planning major content; With industrial upgrading as a link, proposed for the realization of thinking changed with the transformation of enterprises simultaneous development of multi-level agencies form; In ignored by the local practitioners, the field is less peer soft environment, the first proposed increase Strong invisible market building; in the traditional balance of memory and the difficulty of cluster development enterprises, the first time explicitly put forward that promote cultural characteristics hardware industries to build in the direction; supporting the professional building market thinking that the metal-water quality to the market targeted building; in the condition and value of the enterprise the combination is now on the path to walk differences, the remodeling of metal products and metal industries brand culture methods. This paper can help to the development of China's western region metal industries have some enlightenment, and the re-rise of water metals have some reference research role.