Cigarette Marketing Strategy Research On China Tobacco Shandong Industrial Corporation

21, the world tobacco market and China's tobacco market has changed dramatically. As China's industrial enterprises cigarettes, cigarette brands to accelerate the pace of integration, the management system of monopoly in the country under an active part in market competition cigarettes industrial enterprises, market awareness, to capture opportunities to develop and implement effective marketing strategy is very important.In this paper, against the backdrop of China's tobacco industry, I have been studied in Cigarette Marketing Strategy Research on China Tobacco Shandong Industrial Corporation with marketing theory and methods.First of all, from China Tobacco Shandong industrial Corporation marketing and the status quo in the external environment to start from the development of brand planning, marketing, organizational structure, competition, marketing models, marketing, product innovation in areas such as , I pointed out that China Tobacco Shandong industrial Corporation has the advantages and disadvantages, faced with the opportunity to And threats.Next in the analysis of the sum in China Tobacco Shandong industrial Corporation marketing on the basis of the status quo ,I pointed out the marketing strategy planning, both to strengthen the brand marketing, to strengthen the industrial and marketing synergies and strengthening retail sales terminals of China Tobacco Shandong industrial Corporation.Finally, in order to ensure Marketing Strategy to be successful I pointed out three measures that they are create marketing team gold medal, according to the Organization of customer orders, supplier strategy and cigarette transport logistics security strategy.Believe that the Strategy of cigarettes will make a new chapter for China Tobacco Shandong industrial Corporation.