Research On The Development Strategy Of A.H.A International Co., Ltd.

In the first half of 2008, Chinese economy has got into the most difficult situation since the China's innovation and opening in the last 30 years. Both the world economy and China economy have dropped down and in depression. Many disadvantages and difficulties have prompt a baptism to those companies who are mainly related to the international market. It is the high time for such companies make out their right developing strategy, not only for survival, but also for future development.By using the theories of the Strategy Management, and SWOT analysis method, we studied the current economic situation, and gave the prediction on its trend in the future 2 years. It tells the status of A.H.A International Co., Ltd, the internal qualifications and conditions, the outer situation as well. Based on such analysis it makes out the development strategy of the company.Based on the SWOT analysis it is concluded a strategy solution for the company A.H.A International Co., Ltd. For the near future, mid term, and long term views, it gives 3 different strategy objects of each period of time. The practicable tactics are also proposed in detail.To guarantee this strategy can be fulfilled in the right way, it gives advices in many key aspects to make it going smoothly and successfully.