The Study On Customer Consumption Behavior Taken By SSP Electron Technic Ltd., Co

The Internet has become the new channel of marketing. More and more consumers have been adopting this kind of purchasing way. It is necessary that we research on online purchasing behavior and attitude of consumers in order to develop marketing based on web.The study background of this paper is Shenyang Spring electronic Co. which core business is GPS navigation and traffic speed product. Basing on the e-business situation of SET company in 2008, through a random survey of customers in the past, the paper statistics and analysis the result of survey.The paper based on the relevant references about online consumers' behavior, customer analysis, marketing, customer relation management to essay the domestic conditions of electric product on-line sale for problems of network marketing. Under network marketing, through analysis behavior and psychology of on-line customers, the study fine out shortcomings in network marketing and make some specific proposals in order to promote Efficiency and market competitiveness and service quality of e-business activities. From practice aspect, this model can provide theory support for companies to apply these conclusions. This research will be helpful to some small and middle enterprises to analyze their marketing opportunities.