Formation Of Marketor's Unethical Behavior

Since 21st century, along with the further development of China market economy, Business ethics has become an important issue, aroused intensive attention of people. Marketor, the core player in marketing activities, their behavior has significant impact to the development of economy and the construction of morality. This paper discusses the formation mechanism and decision making process of marketor's unethical behavior. Based on in-depth interviews and literature search, writer proposes relevant theory and model, which would help government to establish laws and enterprise to set related moral norm.This paper is divided into four parts, including preface, research design, interview result and topic description, mechanism discussion and conclusion. The first part introduces research background and present condition in domestic and international research, defines main conception. The second part elucidates research method and main process. The third part analyses four topics combining interview result. In the fourth part, according to analysis of the third part and literature search propose the model of marketor's unethical behavior, summarize conclusion and suggestion.