On Tourism Image Orientation And Extension Of Wudang Mountain

With tourism's rapid development and fierce competition,Tourism experienced the resource actuation and the market actuation,then entered the image actuation.Now,The tourism destination image has already becomed the important basis for travellers making the traveling decisions.How to set up a bright and unique tourism image is important for a tourism destination to occupy a dominant position in the competition.Wudang Mountain locates in the city of Danjiang of Hubei province.In 1994, Its ancient architectural complex was listed in the World Culture Inheritance Name List by the UNESCO.In Hubei province ,Wudang Mountain is only listed in the World Culture Inheritance Name List and also is one of three big trump cards. But in ten years, Wudang Mountain's travelling development was still in the low level. Its reception population and traveling income far fell behind other world inheritance mountains, such as Huangshan Mountain and Taishan, merely equalled to 1/4 even 1/10 and not suit for its world culture inheritance status. Therefore, enhancing the well-knownness and fine reputation of Wudang Mountain, We should put forward the image orientation of Wudang Mountain, thus carry on travelling marketing activity effectively.The article builds regional context construction based on geological condition and social literacy, then put forward the image orientation, logo designing and image extension strategy.