Research On Core Competence Of Paper Packaging Enterprises

Core Competence is a bundle of skills and technologies that enables a company to provide a particular benefit to customers. In their 1990 article entitled, The Core Competence of the Corporation, C.K. Prahalad and Gary Hamel coined the term core competencies, or the collective learning and coordination skills behind the firm's product lines.Core Competence has some character, including character of value, character of function, character of belonging, character of time-dependent. The character of value is merit. Because Core Competence enables customer of get some special profit. The character of function is extendable. Core Competence not only maintains existing products, but also provides a powerful platform to support a corporation developing the new product and entering a new domain. The corporation will get the sustaining potential of developing. The character of belonging is particular, integration and dynamic. The character of time-dependent of Core Competence is that Core Competence of corporation need a long time to be formed. It can be cultivated gradually by the operations and managing of corporation in a long-range.Building the paper packaging company's core competence of the corporation is a systems engineering. It can be start on the three part of work: in the first, basic matter includes the corporation culture, managed idea, innovation, feature, information, etc. second parts include human resource, mechanism, structure, strategic management, brand, etc. Third parts are a series of operation process. These processes of operation possess the importance of strategy.Improving enterprise's competing advantage and constructing its core competence are necessary step for the modern enterprises. It is very important direction that the core competence of enterprises was scientific evaluated in the process, of cultivating and constructing. From the concepts of core competence, it was endued with a new view in this paper. In the base of this view, an evaluative method which includes marketing competitiveness,technology competitiveness,management competitiveness was put forward the core competence of the paper packaging companies. For explaining the operational process of this method, Shangyang(Suzhou) paper packaging limited company was evaluated by the method in the last part of this paper,and expected the research may offer some beneficial enlightenment for the enterprises in the market competition.