Global shipping market comes to a matured stage today, especially with the enhanced trend of economic globalization. The competition on global shipping market becomes fierce than ever before. Along with the trend of containerization and rapid development of bulk carriers, share of general cargo shipping in the world shipping market decreased rapidly, rank of general cargo carrier fleet receded continuously, market share being double extruded by the container carrier fleet and bulk carrier fleet.Core competence theory becomes an important tool for analyzing effective competition between enterprises since its birth in 1990s. This thesis begins with a brief introduction of the development of core competence theory, forms a framework for the following research, then analyses general cargo shipping, global general cargo shipping market, history and present status of general cargo shipping enterprises, clarifies that cultivating core competence is a must for modern general cargo shipping enterprises. Bases on above, this thesis focus on six famous general cargo shipping enterprises which among world top ten of their scale, takes the characteristic of global general cargo shipping into account, erects the evaluation index system of core competence. Use fuzzy integrated evaluation and grey integrated evaluation as accessing methods to make sure the evaluation to be objective. Evaluates the level of core competence of the above said six general cargo shipping enterprises and makes a contrastive analysis on the first level indexes.Finally, summarize former researchers' achievements and my own practice, considering of the characteristic of global general cargo shipping markets, points out the strategy of how general cargo shipping enterprise to cultivate and upgrade the core competence in the market full of fierce competition, and builds up advantage in competition gradually. |