Research On Marketing Strategy Of TPLC

Along with reform of the country's basic medical insurance system, the health system, medical circulation system and changes in world market, China's pharmaceutical enterprises are faced with unprecedented challenges and opportunities. An increasing number of pharmaceutical enterprises adapt to changes in the market, and gradually put the focus on the market. The homogenization of pharmaceutical products is becoming increasingly serious, prescription drug is prohibited advertising in the mass media, Government has reduced the price of drugs; Therefore, in marketing mix strategy 4 P, products, pricing, marketing channels and all aspects of the competition has become an important factor in survival and development of pharmaceutical enterprises. Under this background, the author hopes to solve marketing problems which troubled companies to develop, through the analysis of drug-company (title TPLC) marketing status.This article studies the status of drug companies marketing, searches and explores marketing strategies which adopt to companies' development; the text is divided into five parts. The first part is introduction, mainly on the background drug-company marketing, the research ideas and methods. The second part of is the analysis on marketing characteristic of pharmaceutical enterprises, the main thing is to focus on the status in the pharmaceutical industry, including the pharmaceutical enterprises characteristics, characteristics of Chinese medicine products, the market demand characteristics of Chinese medicine, Chinese medicine enterprise marketing features, Finding direction of enterprise development. The third part is marketing analysis, through analysis on the internal conditions, the external environment and marketing of the status quo, to identify constraints affecting the company and the main factors. Part IV is marketing strategies, with the previous analysis, make out product strategy, pricing strategy, channel strategy, marketing strategy and brand strategy, and so on. Fifth part is the implementation of marketing strategy and management, including: Innovative Marketing Concept, established in line with the marketing of the marketing organization, has been constructed of composite personnel in the marketing team, and improve performance evaluation of the process to strengthen marketing management. Hope to provide some constructive suggestions and enterprise development under the new situation and the overall objectives of the development direction.