Research On Railway Luggage And Package Enterprises Putting Strategy Of Third Party Logistics Into Practice

In 21s century,China railway has both opportunity and challenge in the whole market of modern logistics. Opportunity includes the huge potential of market development, the policy that our country encourages to develop modern logistics, the protecting periods and indigenous advantages of joining into WTO, etc. In the same time, there is also grim challenge, mostly including the theory and mode of management are lagging, the equipment and technology are lagging, while the policy and system are not sturdy, etc. In addition,government promises to open the market of cargo railway in six years after joining into WTO, including relevant storage service, cargo substitute and express service. This means that the foreign logistics enterprises, which own plenty experience and abundant strength will enter in succession,theses are grim challenges to railway transport department.Along with the development of modern logistics in China, the effect of Third Party Logistics is more and more outstanding, a number of enterprises that pursue Third Party Logistics appear in our country. However, there are problems in some aspects like science of organizing method, standard of join and cooperation in each link, variety of service function and high effect of service quality, etc., which are worth to discuss and practice.For adapting to the request of new situation, pursuing the bigger space of development, the railway enterprise has to change from simplex transport to modern logistics. To be a logistics enterprise, the railway owns rich resources, how to use these resources to do well in Third Party Logistics of railway, is the problem that must be resolved in urgent. This text considers in the market condition that competition is more and more fierce, railway should address itself to the strategy below, to enhance its competitive ability.â‘ Building platform of transport network, information network, client network and management network, carrying out network strategy;â‘¡Setting up the managing theory of making clients satisfied, developing relevant business, emphasizing service for individuation, roundly advancing quality of service, cultivating fealty of client, putting client strategy in practice;â‘¢Creating scale advantage, improving the whole technique level, exerting the function that one logistics element cannot exert, carrying out league strategy;â‘£Practicing brand strategy, talent strategy, innovation strategy and pubic relation strategy. Rely on the advantage of railway, Railway Luggage and Package Enterprises should build a new net of railway speedy transport, exploit excellent transport platform actively, accelerate march of market transition for railway modern logistics,establish strong foundation for carrying out Third Party Logistics.