| Audit pricing is the link between audited units and CPA as"economic ties". It is not only the trading prices of products, but also reflects capabilities of accounting firms and listed companies to manipulate prices and the game results between them. Compared with the developed countries, China's audit market is still immature.In this paper, the operating mode of audit market is researched. And the root causes of the current situation are analyzed from the aspects of inside and outside of the audit market. In addition, through the game analysis, the problems existing of China's audit operating mode are revealed.Afterwards, qualitative analysis is done to search on the related factors of audit pricing. Through the analysis of competition of audit market, product differentiation, access barriers and the supply and the demand parties, the market structure of China's audit market is close to monopolistic competition, and oligopoly is the trend.Then, multivariate linear regression analysis method is used to test related factors of audit pricing. The conclusions are: total assets, the number of consolidated subsidiaries, the liquidity ratio, the long-term debt rate, whether losses occurred in three years, the scale of accounting firms, and audit tenure have been a significant impact. The audit opinion has great affect on auditing pricing. And the ratios of liquidity assets to total assets, ROE, earnings management signs and geographical factors have no significant impact on audit pricing.Finally, corresponding policies are brought forward to relevant supervisory departments through three aspects of creating effective demand, strengthening auditing pricing monitoring and fostering oligopolistic market structure. |
