Study On The Case Of Reorganizing Gansu Airport Group By Hainan Airlines Airport Group CO.,LTD

2002, the Civil Aviation Administration of China initiated a large-scale strategic restructuring, the reform of state-owned enterprises to strategic restructuring of the basic characteristics of the reorganization of the route, Eastern Airlines, China Southern Airlines on the Chinese civil aviation market 80% of the assets and 80% aircraft, and objectively formed monopolies in the market. In view of this, promote healthy competition in the market, achieving the goal of China's civil aviation power will inevitably demand.The HNA, in the air directly under the General Administration of Civil Aviation of China brewing reorganization of the enterprise space, in accordance with the operating rules of the market economy in China, the Civil Aviation Administration and local governments to actively support and encouragement, the first step in the reorganization launched a series of mergers and acquisitions, Changan Airlines, China Xinhua Airlines, Shanxi Airlines, into its rapidly become China's fourth largest aviation group. Through strategic reorganization of the market for China's civil aviation system provides a positive example. HNA a successful reorganization, due to its strong soft power base, thanks to its restructuring model innovation. In other words, the soft power and innovation go hand in hand, the naval air force is critical to the success of the reorganization.In this paper, Hainan, Gansu Airport Group restructuring the basic situation in a brief analysis, from the reorganization of the initial target selection, the process of assessing the value of re-programme design, to the restructuring and reorganization of the business model should be noted several issues related matters more comprehensive and in-depth thinking. The paper wants to HNA reorganization case analysis, China's civil aviation system and the reform of state-owned enterprises provides a successful model and positive inspiration. According to the "voluntary enterprises, government guidance" principle, the realization of the participants in the reorganization of a win-win, win-win, the increases in the quality of China's aviation products and services, and promote the reform of China's civil aviation, reforming and restructuring state-owned enterprises to provide useful inspiration.