House Exploitation Countermeasure Of Shenyang Dadong Palaestra

Nowadays, with the market competition getting more and more severe, how to maximize the company's benefit and realize the brand name tactic and the long-term development tactic of the company, has become a pursuing target for the land agents. Because of the various influence such as the state policy, the trade environment and the quality of the enterprise itself, the land agents have to face all kinds of problems in the course of exploitation and construction. The establishment and implementation of the exploitation tactic is among them.In this paper, the author carries out detailed market investigation to the housing market of Shenyang city, combining with the particularity of the real estate commodity and the real estate market, collects and masters plentiful first-hand data, and gathers much secondhand information through various approaches. Basing on the careful reading and analyzing and research on these data, the author analyses the market status and market trend of Shenyang city, using the marketing theory and methods, researches on the exploitation strategy of Dadong Palaestra housing project. Firstly, this paper analyses the status of the Dadong Palaestra housing project, then analyses and summarizes the Shenyang city's housing market environment, developing trend and the whole supply and demand, starts with the analysis of this project's market status and competition, conducts an overall and systematic discussion of the exploitation tactic framework and marketing tactic, the managing guarantee and the financial safeguard tactic of this project, as the guidance of the whole project's exploitation strategy.This paper uses the thought and way of combining theoretical analysis with practical research and integrating special product with industrial marketing theory and rules, emphasize the analysis of the inside and outside environment of Shenyang city's housing market, also the market status and competition environment of the Dadong Palaestra housing project, concludes the marketing means and tactic of this project, puts forward new idea and new thought, take the scientific and efficient exploitation strategy of this project in the real estate market as apotheosis, provides some references for the realty companies in their exploitation.