The Application Of Modularity Theory In Porduct Innovation

Modularity theory has become a new research hotspot in economics and management field. As a way to handle complex problems, modularity theory has been proved to be a method which can improve production and management efficiency effectively in American PC industry and Japanese manufacturing industry; Innovation is the soul of enterprise, stimulates the latter to enhance market competitiveness by making satisfactory products. With the global information and economic integration, consumers' demands of personal and customized products are improving, every enterprise is searching a method to deal with the uncertainty and to promote innovation. Since modularity has obvious advantages in accelerating innovation speed, spreading innovation risk, reducing costs and satisfying customers, it deserves to be studied.For it is a comparative new theory, there are lots of problems waiting to be solved, including the application mechanism, conditions and degree in practical operation. This paper starts by looking back on the researching achievement of scholars home and abroad, on the basis of clarifying principles of modularity, sets a process model by studying the R&D process of Chenge satellite. Besides, the paper analyzes and tests the innovation performance affecting factors: Through investigation, score the performance of selected innovation projects, makes the score dependent variable, the affecting factors independent variable, tests the original thesis, eventually makes the conclusion of which factors affect the innovation performance.