Localization Strategies Of Medical Multinational Corporations In China

By the influence of economy globalization, multinational companies are becoming more and more important for the world economy. Multinational companies have enhanced the rapid increase of the global economy trade, at the mean time. They bring the local country into the world economy system. It is an irresistible currency that countries all over the world will develop in the same globalization system. After 10 year's development in China, medical multinational companies have reached a consensus which was they must implement the localization strategies for the long-term development. The research of the localization strategies of the medical multinational corporations can help our government develop and perfect guidelines, constraints the investment acts of medical multinational corporations. At the same moment, it will also be useful for Chinese company to invest abroad.This article concludes the basic theory and localization strategies of multinational corporations, then analysis the medical marketing condition and the future forecast. This article emphasized on the localization strategies of the medical multinational corporation, the key two strategies are human resource localization strategies and marketing localization strategies. At last, these strategies are certificated effective through a case analysis. Based on the research of many scholars, this article reached the localization strategies of medical multinational corporations, by many methods such as qualitative analysis,quantitative analysis, marketing research and case analysis. The innovative point of this article lies in that it pays attention to the special field of medical machine. It not only can help the foreign multinational companies which want to enter into China, and also it will be useful for Chinese medical company to invest abroad.