Analysis Of Management Of Film City Base On Tourists' Apperceiving Satisfaction

Film-induced tourism is a kind of theme tourism product, which gathered cultural, interests, modern science and technology as a whole. In recent years, different kinds of film-induced tourism spring up in domestic, and film-city tourism develops the most quickly and cause extensive concern. Currently, the study of film-induced tourism in our country is still initial, and many problems need to be resolved.Based on a systematic review of the latest achievements in the research on film-induced tourism and customer satisfaction, this paper draw up a tourist satisfaction model, and built a measurement index system. Then find out tourist's opinion on the importance of each indicator through interview and questionnaires, applied factor analysis to check up and amend the former system. By combined the importance of indicator and the result of factor analysis, we figured out the weight of each indicator, sequentially the system is used to measure tourist satisfaction in Hengdian film-city for a case study.According to the result of investigation and data analysis, several research conclusions are drawn: the tourists are satisfied with the core attractions in film-city, but they still need some improvement; In the factor of tour service, sight-seeing circuit and tour guide's work should be more effective; then traffic and other related services, and the environment also need an improvement. Finally according to the result of the case study, this paper attempts to offer some effective measures to heighten tourist satisfaction, and offer some suggestion for the film-city tourism development.