The Comparative Research Of Chinese Three Systems Of Famous Brand Estimate And Cognizance

In the brand-day , as the sustained development of economic and the reinforcement of opening policy, The famous brand already becomes a symbol of country's economic strength and a enterprise's important weapon in competing in the world. However, at present, the position of our country' s famous brand are very humble , can not be accepted in the world. In our country, because of the imperfection in the system of famous brand estimate and cognizance, there are very big mistake in local government, enterprise and consummer for famous brand, the phenomena of chasing and competing for famous brand blindly everywhere.The two aspects request farther researching and perfecting our country' s system of famous brand estimate and cognizance. Now, many researcher have already researched such system from different points of view, and that have gained some harvest and have form some main views.Based on the former research, the paper demonstrates the main views , and gives a new view. At the same time, gives some meansures for perfecting our country' s system of famous brand estimate and cognizance, so as to accelerating the developping of our country' s economic and famous brand project. At the end , the paper point out that all of the "Well known Trade Mark" , "Famous product of China" and "The most valuable brand of China " have their existent value and meaning, Preserving and perfecting the system of famous brand estimate and cognizance is the need of both the famous project and the economic development of our country. The development of our country' s famous project needs the joint efforts of "three carriages" ----the government, the company and the consumer.