Study On Problems And Countermeasures Of The Arrangement Of Big-Size Retail Trade Network In Shenyang

Big-size retail trade network is an important carrier for the development of trade business in the city, an important composing part of circulating productivity, and a basic material base in the field of circulation of commodities. So a scientific and reasonable arrangement of big-size retail trade network affects not only people's daily-life needs in Shenyang, but also the ability of circulation of commodities at present, and the economic movement of the whole city further. However, there exist many malpractices and shortcomings in the whole number, space arrangement, business structure and shopping circumstances mating with it of big-size retail trade network in Shenyang.Therefore, in the background that foreign companies are occupying Shenyang's markets and of the strategy of"to promoting the Northeast, Shenyang should go first", it is very necessary to optimize arrangement of big-size retail trade network in Shenyang. This thesis first introduces the background and signification of the arrangement of big-size retail trade network in Shenyang and the research status in and out of the country. On this base, the thesis systemically defines trade network and its types and characters, and further fetches out the definition of big-size retail trade network and its three factors. Then, using relative theories of the arrangement of foreign big-size retail trade network, the thesis brings forward the factors affecting the arrangement of big-size retail trade network in Shenyang, such as people, traffic, land, and the city plan, and builds a theory frame of the arrangement of big-size retail trade network. The thesis also makes an introduction of number and scale, space arrangement and business structure of the arrangement of big-size retail trade network in Shenyang and its existing problems and the forming reasons from the angle of history, government and enterprises. Last, aiming at the problems and reasons, using foreign relative experiences for reference, the thesis puts forward scientific leading idea and the basic principle of the arrangement of big-size retail trade network in Shenyang, and relative countermeasures from the aspects of legally construction, chain management extension, space arrangement optimization, business structure innovation, traffic equipments strengthening, shopping circumstance improvement, and the big-size business show-out. The thesis systemically makes a research on the problems and countermeasures of the arrangement of big-size retail trade network in Shenyang.