Study On Revenue Management Of Xinhuanet

As a feature in the age of 21st century, the internet is becoming a management technique with global and strategic meaning, which brings new and great challenge as well as opportunities to the society. The Xinhuanet, as the central government website, is the authority of the domestic news website. And its development condition has caused the social people's extensive concern.This paper introduces the information dissymmetry theory in information economics and news merchandise economics contrary theory. And analyzes the present condition of the xinhuanet, and then announces the problem of the xinhuanet. This text is totally divided into 5, in the chapter 1,the author compares the running way of domestic and international related network medium and then carries on relative studying on xinhuanet in this paper. Chapter 2 quotes related authority theories giving the basis for the xinhuanet income management. Chapter 3 reaches the income structure of xinhuanet and then analyzes the reasons to points out the key problem of xinhuanet. Based on the chapter 3, chapter 4 concerns on the resolving the problem of the income management. Chapter 5 gives the detailed steps of the resolving project.The Paper widely absorbs research achievements both home and abroad and also pay great signification to form our own features. First, it incorporates theory and Practice. Second, the content can reflect the latest research achievements. We read lots of corresponding papers so as to merge it reasonably and scientifically into this paper. And try to reflect the latest achievements and development of income management. Third, we pay great attention to incorporate other subjects such as information technology, management science, economies for the reason that internet income management consists of many subjects, to comprehend trade process from information technology perspective and to comprehend the value of it from running and management, so that we can create the most suitable income management strategy for the xinhuanet, developing xinhuanet to take the lead function.