Research On The Business Development Of BF Chilled Logistics Company

In China, as a sunrise industry, the logistics industry is more and more popular. There have been a large number of third-party logistics companies. As logistics and economics develop, a growing number of third-party logistics enterprises have increased their degrees of specialization to win advantages in fierce market competition. Division of labor is increasingly small and increasingly focus in the different fields of market segments .In the background of competition, a certain company hopes to integrate its resources and capacity which forms through the long-term accumulation of its seafood wholesale market and therefore establish a professional third-party chilled seafood logistics companies, by this it not only can expand its intrinsic business, but also can find a new profit growth point. For a newly -established chilled logistics enterprises based on breakdown, environmental challenges and opportunities, the corporate planning and operational capacity is reasonable or unreasonable are the main impact factor of its survival and development.First, the author makes analysis of the present management of the company, the third party logistics environment, and the chilled seafood market's demands, supply capacity and the related circulation industry status and the existence problems; Then the author makes analysis of the company's internal capacity and the disadvantages in the development of the logistics business and then use SWOT analysis to reason the business feature of this newly- established logistics company. And integrate the intrinsic resources and capacity, planning its logistics plot, mode and business. so I put forward a new theory that a company want to develop it must base its business on the portrait all-in-one development of Supply-chain Theory to strengthen the cooperation with its brother companies. And it must base its business on the landscape all-in-one to strengthen the cooperation with the other logistics companies. It must effectively connects the supply-chain companies to realize the swimmingly flow of its goods-circulation, logistics, funds-circulation and information-circulation. Thus it can solve its problems effectively and low-costly(chilled-seafood logistics needs high quality in time and temperature) only in this way can the foodstuff reach the destination quality and quantity guaranteed, punctully. Finally, we will analyze tow main points from the combination of actual cases of chilled logistics-distribution center of business processes and distribution center site planning.In short, this paper focuses on the logistics company's chilled logistics environment and logistics planning, research logistics enterprises in the full environmental analysis and logistics enterprises on the basis of their own capacity, integrated internal resources, a reasonable strategic choice and operational planning, so as to contribute to the company's long-term development.The production of this paper as follows:1. From the research methods perspective, a typical case of the theoretical analysis and the method of combining with the application of research results;2. Explore companies how to integrate internal resources, how to form the "third parties" logistics companies, raising the overall competitiveness. Logistics companies can expand the original business, and make it the company's new profit growth;3. This paper expounded on the theory of how to make use of the Supply-chain, e-commerce technology, logistics planning theory to design the new establishment of the chilled efficient logistics companies can operate its exploration and applications, hoping to give some reference to the businesses which have similar needs.