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Study On Strategy Of Dunhuang Academy China

Posted on:2009-01-21Degree:MasterType:Thesis
Country:ChinaCandidate:K QianFull Text:PDF
GTID:2189360245474629Subject:Business management
Abstract/Summary:PDF Full Text Request
Strategy is the holistic programming of the management of organization. What the organization is influenced by strategy are the level of management and the ability of making decisions. It is the purpose to study the strategy of DunHuang Academy China that we can definitude the development objective and direction of the organization, and put forward the holistic development path. It is important to the management of Mogao caves that DunHuang Academy China can operate well.It is researched that the productions in the world cultural heritage research area and the strategy management research area. On the basic of strategy management theories of profit-organization and of non-profit-organization, the method of studying strategy of DunHuang Academy China is chosen. Firstly, the three operations of DunHuang Academy China are analyzed, and also their relationships. Secondly, the vision, mission and operation goals of DunHuang Academy China are stated. Finally, the development strategy of DunHuang Academy China is established after indicating threaten, opportunity, weakness and strengths by analyzing the condition and environment of DunHuang Academy China, on the basic of using SWOT analytical method for reference.
Keywords/Search Tags:world cultural heritage, development strategy, DunHuang Academy China, strategy management of company, non-profit organization
PDF Full Text Request
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