Visual Mechanism Of Focus Media Video Ads

With consumer lifestyle changes, the market gradually matured, more and more traditional media demonstrated its shortcomings and disadvantages: more television channels, to increase the layout of paper media, the media spent significantly shorter, too much information Pressure in modern society, has exceeded people's attention load, triggered a "lack of attention". According to different social groups to choose specific characteristics of the media, experts called this mode "Focus communication".Focus groups have emerged media group around people's life, including video in stores, video in commercial buildings, office-business and wireless mobile video, and so on. The success of Focus media has brought market of new "Focus" media bustling. All kinds of "imitation Focus" mode has many media forms,in trains, buses, airports, stores and the giant LED occupy their respective sub-channels such as these forms of media are after more of the media channels, but lack of business model innovation, with the emergence of a large number of successors, many kinds of "imitation Focus" mode are short-lived, the prospect of these media mode is unpredictable, a large number of "imitation Focus" are only copy the "model", but has not been carefully analyzed and thought the link between advertisers, media and audience, the success of Focus Media become the study subject many people ,and the media consolidation, mergers and acquisitions are bound to become another outdoor video advertising issues. (1)At present, we should have a new understanding of media, media is not only the carrier of advertising information, the media itself should become an integral part of advertising messages. In the choice of media planning should not only pay attention to media coverage, the media should be concerned more with products and brands severe contact with the depth of consumer groups. This paper pay more attention to study the effectiveness of perspective of vision in Focus-video media business office, analysis the public and other advantages. Research on the effectiveness of the media, learn how to innovate and to improve the effectiveness of the media business model, have important practical significance.This paper has three points: 1, from the perspective of communication, study the close relationship between visual communication and the media. Further from the mass demonstration to the public dissemination, the media "revolution" under the premise of advertising how to use the various characteristics of potential visual information, to seize the target audience of visual attention, to convey the effect of media. 2, Focus of video media advertising business premises of the attributes and characteristics of the public buildings in the visual media advertisements and the value of the target audience from the point of view of the visual characteristics. 3, articles from China's advertising visual communication of the actual situation, with your visual communication theory and marketing theory, summed up the public media and the shortage of new media areas of reference.