Telecommunication Brand Value Appraise Model And Value Shaping Research

As an important intangiable assets of enterprise, brand have created huge and continuous value for enterprise, it shows that the value of brand does exist. From the 1980s , many domestic and forgein academics have been already carried out extensive research to brand connatation and brand value appraise method , but the resourse of brand value has not constitute a uniform definition until now. Brand value not only include earnings as intangible assets , but also include market and consumer values which can't appraise through financial indicators completely,therefore, apprasie brand value is a very complicated process.The mainly content of this paper around telecommunication brand value composing and visual shaping .This paper composed of three part, the firs part mainly involved to related theory ,included brand value theory and telecommunication brand research; The next part established telecommunication brand value appraise model based on the theory research ,try to research comprehensive and reasonable appraise system;The third part is Positive analysis,,validate d the validatity of model through the example of "M-Zone",and according to the result, analysed the successed experience and problem about enhanced the brand value ,. Then proposed reference recommendations to continuously enhanced telecommunication brand value and build brand image .