| This article take industry grouping-together, the region brand, theories and so on brand mold marketing as the research foundation, from Beiliu ceramics for daily use industry colony's angle embarking, take "the Beiliu ceramics" the region brand as the object of study, is "the Beiliu ceramics" the region brand formulation strategy development project, proposes the development implementation strategy.First, unified the Beiliu ceramics industrial development present situation to propose the Beiliu ceramics industry colony, has analyzed this colony's form factor. Next, in the Beiliu ceramics for daily use industry colony's foundation, right "the Beiliu ceramics" the region brand carries on the comprehensive limits, simultaneously, the analysis "the Beiliu ceramics" the region brand's management present situation and the existence question, propose "the Beiliu ceramics" rightly the implementation brand management necessity. Third, determined that "Beiliu ceramics" the region brand strategy development model and the brand management main body, points out "the Beiliu ceramics" the region brand strategy plan main point. Fourth, pointed out that "Beiliu ceramics" the brand dissemination's particularity and the dissemination main body goal's difference, in view of the Government department, the ceramic enterprise has formulated the corresponding brand dissemination strategy. Finally from through acquires the comprehensive correct consciousness, the development industry colony, the establishment perfect market system, to develop the Leading enterprise, to enlarge the government vigorously to support aspects and so on dynamics, is "the Beiliu ceramics" the region brand management games smooth implementation puts forward the implementation proposal. |
