Study On The Strategy Of How To Promote Core Competence Of Agricultural Products Processing Enterprise In Jilin Province

The Jilin province is a big agriculture province of our country. Recent years depending on the rich agricultural resources, the development of Jilin Province agricultural products processing industry is rapid .It has already formed one batch of superiority industries. But compared with the developed agricultural products processing industry in coastal area, it also has the certain disparity in aspect of scale total quantity, technical level, competitive ability and so on. Facing the domestic and foreign intense market competition, the key of further development of the Jilin Province agricultural products processing industry lies in how to form and promote the own unique and lasting core competitive ability of the microscopic enterprise.This paper first bases on absorbing the domestic and foreign fundamental research achievement of the enterprise core competitive ability , proposed the meaning and characteristic of agricultural products processing enterprise core competitive ability , and obtains its core competitive ability formation model through the formation mechanism analysis of agricultural products processing enterprise core competitive ability. Next in view of the development situation of Jilin Province agricultural products processing enterprise at present, the paper carries on the SWOT method to analyze the enterprise competitive ability. Propose three big strategic target to how to promote the Jilin Province agricultural products processing enterprise core competitive ability, which are setting up the new idea of modernization "the big food manufacture" about the agricultural products processing, displaying the accumulative effect, establishing core specialty, as well as strategic choice such as green strategy, technical innovation strategy, information strategy and cooperation alliance strategy. Elaborate the concrete implementation strategy, including the enhancement of competitive advantage, the promotion of human capital, the stimulation of enterprise innovation ability, the cultivation of unique enterprise culture, the improvement of the government'support and guidance. Finally, the paper analyses the cultivation of enterprise core competitive ability taking Haoyue, who's an important dragon-headed enterprise at national level as an example.