Research On Cognition-based Cross-feature Product Design

As time goes by, the communion among countries and areas has gradually gotten deeper. Highly commercialized society also decides the growing frequency of crossover among industries and enterprises. In this circumstance, cross-feature product design has confronted us as a mainstream design phenomenon and method. On the other hand, the fast-paced and blundering design industry, plus the lack of relevant systematical analysis, leads to the misunderstanding and superficial use of cross-feature product design method, with the results always being dissatisfying. This thesis aims at an integrated research of cross-feature product design, to analyze it from phenomenon to underlying principles, and then tries constructing a scientific and reasonable design method system, which can be used as a guide to actual design.The thesis firstly focuses on the superficial level of cross-feature product design, which is the phenomenon. By clarifying the definition of cross-feature product design, combined with the level differentiating theory in cognitive psychology, the article particularly differentiates and analyses the cross-feature product design phenomenon.Author then deeply researches the inner level of cross-feature product design, which is the principle. The thesis finds out the problems lying in today's design. Then studies relevant theories in cognitive psychology, discusses the application of theory to practice. On basis of theory, it constructs a systematical cross-feature product design method system. Finally, by design case analysis, it discusses the application of cross-feature product design method to actual design.