| The advertisement on the bus bodywork fills in the deficiency of outdoor one.lt has the following four cherecterist. ambulatory,widely spreaded frequently contacting with the consumer,and low cost, Laying stress on active and initiatine information trans ferring, more unique and developmental and has a lot of developing chances.lt serves the society but causes lots of bad effects;in harmonious and disordered vision,heavy information This makes the consumers disgusting in face of it has a serious impact on the advertisement development. From all of above phenomemon ,it has been,found that there exists centain contrediction between the use of visual language,and humang's contaction.This article mainly studies the use of visual language of this kind of advertisement.by adopting market research and analytical methods from the following three aspects;the existing from of the language use on the bus bodywork advertisements,the influence of medium on visual language and human's cognition to it.This paper also studies the significonce and value in the rotionality of the advertisement.This kind of advertisement.The advertisement on the bus bodywork touches effectiveness for a given period of time shortly,and can be read in displacement. Therefore, the language applied to this kind of advertisement should be concise and limpid in accordance to the people's cognition mentality law.Only in this way can the advertisement have the aesthetic and edueational function and develop healthly. |
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