The Application And Research Of Association Rule Mining In The Realm Of Install Type Product Selling

The extensive application of management information system to production selling realm makes the electronically bargain data have obtaining of convenience path, and the trading data gathered with business taking place. For administrators, the data isn't only the business analytical foundation objects but also the important and strategic resources of the business enterprise establishment and planning. Along with people understanding of deepen continuously with data, "knowledge detection", "decision support", "business intelligence" etc. which hot point of IT got into the public's view gradually, also causing many extensive concerns by a lot of study scholars.the cost of data obtaining is going to be descend gradually. For the sake of the conservancy data, many professions such as bank, product sale, medical treatment and some familiar realms those highly information-based profession have to pay for this special saving cost. Enlarge the data saving space continuously brought large expenditure for many professions, with keeping these data, managers are deliberating how to take data into exploitation reasonably .The data is a kind of record sign, its quantity of worth is very low, but at the back of these sea amount of the data contain much worthy knowledge. Depends pure artificial reading or simple data an index, which can't withdraw the far worth of knowledge in time, the margin of idea data and knowledge comprehension would also become vagueness, just because the method of knowledge discovers isn't appropriate. This kind of situation not only result in the waste of the information resources, and therefore appear deviation in the business decision and science research, seriously the result will make lost in economic or research. The DM is a kind of complicated process which identifies one from the data concentration as the mode of valid and novel, latent and worthy, and also can be comprehended. This kind of knowledge discovers method can find gold bullion out from the data mineral mountain where contains knowledge, convert the data as knowledge, this kind of changing discards for the treasure and can behave in a lot of professions utility, and make a contribution in the innovation of the knowledge and the development of the economy.The install type product selling is a kind of special marketing form in the profession, that mode mainly appears in the selling those combined with the spare-part installing of product, such as: The computer, part of small digital product, car, houses decorates etc. and similar profession. The fact proves that the install type product selling carries out the marketing management that the structure of end product turns out, on the other hand, satisfying consumer requirement of installing choice to be variety of characteristics. Development of information technique as the same as to make continuously growth trend of the data amount of the install type product sale profession, the cost of data obtaining is going to be descend gradually. For the sake of the conservancy data, many professions such as bank, product sale, medical treatment and some familiar realms those highly information-based profession have to pay for this special saving cost. Enlarge the data saving space continuously brought large expenditure for many professions, with keeping these data, managers are deliberating how to take data into exploitation reasonably .The data is a kind of record sign, its quantity of worth is very low, but at the back of these sea amount of the data contain much worthy knowledge. Depends pure artificial reading or simple data an index, which can't withdraw the far worth of knowledge in time, the margin of idea data and knowledge comprehension would also become vagueness, just because the method of knowledge discovers isn't appropriate. This kind of situation not only result in the waste of the information resources, and therefore appear deviation in the business decision and science research, seriously the result will make lost in economic or research. The DM is a kind of complicated process which identifies one from the data concentration as the mode of valid and novel, latent and worthy, and also can be comprehended. This kind of knowledge discovers method can find gold bullion out from the data mineral mountain where contains knowledge, convert the data as knowledge, this kind of changing discards for the treasure and can behave in a lot of professions utility, and make a contribution in the innovation of the knowledge and the development of the economy. This article will embay the "order system" car sale realm as research point, using actual sale data as mining object, and using the method of association rules in data mining technique to handle to these actual data and carry on deeply analysis.The DM process depends on arithmetic to prop up, choose and use it reasonably while analysis data in the mining process can make a gorgeous performance. Another research purpose of this article is analysis the process of arithmetic mechanism of the association rule, with the classic arithmetic such as Apriori, FP-Tree etc. for foundation, finding out a kind of method in mining process of high efficiency, provide support to theories and usage for reference while using association rule of data mining application in the alike realm in future.