The Research Of DW Futures Company's Marketing Strategy And Tactics

With the better development of the economy and finance reformation in China, futures field is welcoming its wonderful times. The newly-founded DW Futures Company, in order to achieve a better development in the market, should make careful arrangements for its marketing strategy and tactics.Futures companies are intermediates for the investors who want to take part in the futures market and its target customer is the investors. The most important duty is to meet the needs of the investors and provide them good services. The connotations of the company value of the DW Futures Company, which are the investment media, the consultants and the coaches, are mentioned in this essay.In the past, futures companies are lacking in abilities to meet the needs of the investors and improve sales because of the shortage of the effective trading theory, the trading tools, the training system and the professionals. In this essay, we thoroughly discuss the investors'behavior and needs, futures trading profit mechanism, successful investment methods and rules and the investors shaping strategy. We suggest that developing the trading skills and training the investors should be the main instrument to meet the profit requirements. We should extend the program trading methods which can be used to improve the investors'abilities and trading results. We propose that the investors should be trained both in skill and in psychology.We compare the commonness of the motivation and methods of the stocks investors and the futures investors, including the advantage and disadvantage of the stock market and futures market. We think DW Futures Company should focus at experienced investors. We found out the methods to help the investors achieve success by analyzing the investors'behaviors. By researching, we suggest the choice of the fractionized market and the target investors for DW Futures Company, the market orientation, the diversity strategy and the actualizing of the marketing strategy.This essay is a good reference for futures companies to research the investor's behavior, the company's marketing strategy and tactics.