The Study On The Management Pattern And The Analysis Of Conflict Origin On Marketing Channels In The IT Of China

China is now at the stage of high-Speed development in economy and transformation in society, IT market increases with higher speed each year than before,The emergence of the fast development and various newly arising industry market caused the new transformation of IT distribution channels and retail supply chain,It should be in the outstanding position to research the tendency of its development.The IT distribution Channel of China had walked through the development process for 20 years and had created some successful local IT distribution business enterprise,They had experienced the fierce of the market;made the transformation a innovation to meet market's demands,And finally got the brilliant success in their career,It also developed the channel mode from the rough and simplified agency management under the buyer's market to classified and dedicated operational chann under the seller's market,Currently,traditional IT distribution channel could not meet the demands of the high-speed developing IT business enterprise,the advantage of the IT distribution channel is weakening gradually along with the market changing and variety for demands of the manufacturers,The product turns to be with the same quality,the market competition turns fierce,the competition among manufacturers and that between the manufacturer and distributors are getting more severe,The new arising marketing channel,direct selling and terminal channel of IT industry and consumpt electronics product industry all bring the competition of market quota;The advance experiences of operation and international financing channel of the international enterprise will impact on the domestic enterprises ; the development process has already tended to be slow after several years'high-speed development, IT distributo should look for the appreciate path to break the bottleneck and get through it,Only innovation and transformation, IT distributors could create the value and meet the commitment of the customers in the era of customer orientated, and find space of survival,This article analyzed the current saturation and the challenges that IT distributo faced to , Combined with Chinese IT distributors'history and characteristics,from t aspect of subdivided market and their separate growth,the IT manufacturers'strateg the customers'requirements,The article try to induct the domestic companies to the future path of IT merchants,The strategy of"the customer orientated", Strengthening the channel"and "supply chain management"will guide the direction for IT distribution's transformation, By showing some instances of the strategy to greatly support the po of view, that three points should be the right direction for IT distributor to develop,...