A Study On Resource Scheduling Coordination System In The Sales Channel

This thesis focuses on studying on the conflict, process, information forms in sales channel. Information sharing mechanism and resources allocation mechanism based on Coordination Center is put forward. The research on sales channel exits widely in industries and institutes. How to coordinate the sales channel, lower down the risk of sales channel, realize the members' profit sharing and channel's healthy growth attracts much attention from home and abroad.First, the interdependence of process in sales channel is analyzed. Then the conflict is classified into different types based on this interdependence. To be further, the characteristics of information flows are analyzed. The coordination strategy based on Coordination Center is put forward, including information sharing mechanism, advanced period strategy, stimulation strategy, and resource scheduling mechanism. The feasibility of resource scheduling mechanism is studied. It proves that resource scheduling mechanism is conducive to enhancing the cooperation of members in channels and realizing the profit sharing. The case study shows that the model is feasible. In reality, resource scheduling model is used to realize the resource allocation in different areas. This will help to decrease the possibility of parallel conflicts. Finally the system of resource scheduling coordination system is designed and implemented. In this system there are some functions to enable the information sharing. There are some other functions to enable the resource scheduling. The operation of this system shows that it is helpful to the coordination of sales channel.To sum up, this research demonstrates that the resource scheduling coordination system is helpful to overcome the difficulty of information sharing and resource scheduling. Then the conflicts of channel are reduced. But this paper's research is based on information symmetry. The cooperation of channel's members is necessary to fulfill this aim. Therefore if the information is asymmetrical, it is difficult to use this method. Absolutely, further researches are still indispensable.