| The network market which is represented by Information and Communication Industry (ICT) is different from the traditional market in market characteristics, which makes some traditional effective diffusion strategies not useful. This thesis has done some researches on how the companies can make the production diffusion successfully by guiding and controlling the behaviors of the market agents.Three questions are researched in the body of the thesis.(1) The decision mechanism of the market agent in original market and replacing market, and the diffusion process of the two kinds of markets based on the decision mechanism.(2) What is the influence of network structure on diffusion process?(3) What interference polices can the companies take at appropriate time are suitable and effective in the original and replacing market?The thesis develops weighted network using"Effect Weight" as the edge weight, then develops diffusion models based on the weight network, and have the following outcomes by simulating the above models based on Scale-free network, Random network and Small-world network:(1) Network structure notably influences the production diffusion process in the original market and replacing market.(2) Interpret the"Double Equilibrium"during the diffusion of the network production from the angle of Mathematics and Simulation, and point out the differentiation of network structure is the inner reason of"Double Equilibrium".(3) Put a method"Key Node Prediction"which can notably improve the expectations of income and success rate of production diffusion, and put the precondition of the method implementing successfully. |
