| The developing countries are now confronting with double challenges: development and subsistence, almost half of the population still live under the poverty line. The population within these developing countries is now increasing at average growth rate of 2% annually, and the growing speed will last to the mid of next century. With the rapid increase of population, it is estimated that the demand to the rice in these countries within the next 30 years will be increased by 70%. While lack of cultivated land, working forces and water resource will make these countries face more and more pressure in grains production.Since Chinese agricultural scientists at the core of Academician Yuan Longping first founded and developed hybrid rice in 1976, hybrid rice has been rapidly popularized and grown at large acreage, made brilliant contribution to China to solve the grain problem. From 1976 to 2005, hybrid rice has made remarkable achievements; the growing area of hybrid rice had accumulated to 6,000 million mu, the output of rice accumulated to 600 billion kg. With the success of hybrid rice in China, all countries in the world, especially the Asian countries, who have many common or similar characteristics with China in culture, food, civilization and geography, have put in extreme concern and enthusiasm for the development and popularization of hybrid rice in their own countries.However, there are a lot of problems existing in the extension of hybrid rice in the world: 1. In some countries, the governments are not able to give full technical, financial and policy support for the hybrid rice research and development in their countries, 2. The research and extension system on hybrid rice is not satisfied, and the technicians with skilful and high efficiency techniques on hybrid rice are not enough in some countries. This paper first use the integrated method of agricultural extension comprehensive theory and hybrid rice technical experts in overseas promotion practical experience. Secondly, through analyzing to identify the confronting problems of the current hybrid rice technology promotion in Southeast Asia and analysis the causes for this; Finally, put forward the suggestions and promotion project according to these issues in an attempt to seek better promotion method of hybrid rice technology extension in southeast Asian and business models so as to accelerate the hybrid rice technology productive forces transformation process in the Southeast Asian region at the same time to promote the export-oriented development of related industries. |